If you need custom growler labels online, the best place to start is a printer that understands brewery work instead of treating growlers like just another bottle. That sounds simple, but it matters. Growler labels deal with cold glass, wet hands, condensation, repeat fills, and branding that still has to look sharp on a shelf or behind a bar. A company can be great at generic product labels and still be a weak fit for breweries.
My first choice is CustomStickers.com. They are a strong fit for breweries because they do not stop at generic label products. They have dedicated pages for growler labels, beer labels, and bottle labels, and their beer and bottle label pages focus on the things breweries actually care about: proofs, revisions, water and oil resistance, permanent adhesive, and custom sizing. Their growler label page also shows standard sizes and roll quantities built around real label ordering instead of one-off novelty stickers.
That does not mean they are the only good option. If you are shopping for custom growler labels online, there are a few other vendors worth looking at depending on whether you want brewery-specific roll labels, low-quantity testing, special finishes, or a wider menu of materials and rush options. The trick is matching the printer to the actual job.
Best Places To Buy Custom Growler Labels Online
The quick version is this: CustomStickers.com is the best overall fit for most breweries and taprooms, especially if you may also need beer labels, bottle labels, or promotional stickers from the same supplier. Stomp Stickers is a strong brewery-specific option. StickerGiant makes sense for teams that want laminated BOPP roll labels and packaging-focused support. StickerYou is useful when you want more low-volume flexibility. SheetLabels is worth a look if you want sheets, rolls, or cut-down formats and more production-speed options. These picks are based on each company’s current brewery, bottle-label, or growler-label product pages and published specs.
| Company | Best For | Why It Stands Out |
|---|---|---|
| CustomStickers.com | Best Overall | Dedicated growler, beer, and bottle label products with proofs, revisions, custom sizing, and brewery-friendly materials |
| Stomp Stickers | Brewery-Specific Label Runs | Growler-specific roll labels, waterproof BOPP, matte polypropylene, and metallic silver options |
| StickerGiant | Packaging and Cold Storage | Laminated BOPP options, brewery label/sticker guidance, and PET-backed labels for machine application |
| StickerYou | Small Runs and Testing | No minimums on many bottle label workflows, growler-friendly bottle labeling, and roll guidance for larger orders |
| SheetLabels | Format and Material Variety | Sheets, rolls, cut-downs, weatherproof materials, free digital proof, and fast rush production options |
Why CustomStickers.com Is My First Pick
If I were pointing a brewery, taproom, or beverage brand to one company first, I would point them to CustomStickers.com. The biggest reason is range. They are not forcing you into a one-size-fits-all label flow. Their site has separate products for growler labels, beer labels, and bottle labels, which is useful when your needs change from a refillable glass growler to a seasonal bottle release to a branded sticker giveaway.
Their growler label product page currently shows standard sizes from 1×4 inches up to 5×4 inches and quantities from 250 up to 50,000, which tells you right away that this is a real production-oriented label product and not just a novelty add-on. On the beer and bottle label pages, they also emphasize online proofs, unlimited revisions before printing, permanent adhesive, water and oil resistance, and the ability to print custom sizes, shapes, and quantities. Their bottle label page also notes matte or gloss finishes and clear-background options, which gives breweries more room to match the label to the container and the brand look.
I also like that they cover both labels and stickers under the same roof. Breweries do not just buy growler labels. They often need merch stickers, event handouts, cooler decals, or logo stickers at the same time. That makes CustomStickers.com a practical first stop, not just a good growler-label page in isolation. Their food and drink collection also puts growler labels right alongside beer labels, bottle labels, and alcohol bottle labels, which makes the product lineup feel built for beverage businesses rather than patched together later.
Other Good Options For Growler Labels
Stomp Stickers is probably the closest direct alternative if you want something very brewery-specific. Their growler labels page calls out waterproof BOPP labels resistant to condensation, a durable white matte finish, roll format on a standard 3-inch core, and a stated production time of 3 days. They also offer silver growler labels with metallic matte BOPP, permanent pressure-sensitive adhesive, and instant proofing, which is useful if you want a more premium or reflective look on shelf. That makes them a strong choice for breweries that want a label company that speaks brewery language more directly.
StickerGiant is a good choice if your team is thinking in packaging terms first. Their brewery page is built around beer cans, bottles, taprooms, and promotions, and it specifically calls out laminated labels for cold storage, water-resistant and condensation-ready materials, and PET-backed labels for higher-speed canning and bottling lines. They also say white BOPP laminated labels are the most common choice for breweries, which lines up with what many beverage brands want for growlers too. This is the kind of vendor I would look at if your brewery is operationally heavier and you want label materials selected with production in mind.
StickerYou is a useful option when you want flexibility more than production scale. Their bottle label page says you can fully customize labels for bottles of any size, shape, or quantity, including big 32 oz growlers, and they also mention water-resistant labels with bubble-free application that stay stuck in cold and wet conditions like refrigerators and coolers. On their beer label page, they add that they have no minimums on that product line and recommend rolls for larger batches over 250 units because rolls are easier to peel, apply, and use in dispensers. That makes StickerYou appealing for homebrewers, small taprooms, test runs, and short seasonal batches.
SheetLabels is worth considering if you want more format choices or fast-turn production. Their current beer label page says they print beer labels on sheets, rolls, or cut-downs, and that the line is suitable for bottles, cans, growlers, and craft brew packaging. They also show material options like White Weatherproof and Crystal Clear Gloss Weatherproof, offer a free digital proof, and list 24 Hour Rush as an available production option. So if you are comparing operational formats more than just brand names, SheetLabels deserves a place on the shortlist.
What Material Works Best For Growler Labels?
For most breweries, the safest answer is some kind of BOPP or polypropylene label stock with a finish that can handle moisture. That is the material language that keeps showing up across brewery label pages for a reason. Growlers sweat. They go in coolers. They get handled by wet hands. Paper can still make sense in some edge cases, but if the label needs to hold up in cold and damp use, weather-resistant synthetic materials are usually the better call.
StickerGiant says breweries most often use white BOPP laminated labels because they are water resistant and designed for condensation and cold storage. Stomp’s growler labels are described as waterproof BOPP or matte polypropylene and specifically resistant to condensation. CustomStickers positions its beer and bottle labels as water and oil resistant, and its bottle label page says the labels are designed to withstand water and moisture while sticking smoothly. In plain English, that all points in the same direction: for growler labels, you usually want a durable synthetic label with strong adhesion, not a cheap paper label that taps out when the glass gets cold.
Finish matters too, but less than material. Gloss tends to make color and contrast pop more. Matte can look more understated and premium. If you want a see-through look on glass, clear labels are a real option. CustomStickers notes clear-background bottle labels on its bottle-label page, StickerGiant offers clear laminated labels in its BOPP line, and SheetLabels lists Crystal Clear Gloss Weatherproof as one of its material choices. So you can choose based on brand style after you have the durability part handled.
Roll Labels Vs. Sheets Or Cut Labels
For actual growler labeling, roll labels are usually the better fit. They are easier to peel, easier to organize, and much better when staff is applying labels repeatedly. That is why so many growler and brewery pages lean into roll format.
CustomStickers’ growler label page is clearly structured as a roll-label product. Stomp’s growler labels and silver growler labels both specify that the labels come on a standard 3-inch core roll, and StickerYou explicitly says that larger custom beer label orders are better on rolls, since rolls are easier to peel, easier to use with dispensers, and more cost-friendly. SheetLabels gives buyers a broader choice with sheets, rolls, or cut-downs, which is nice if you are still dialing in your workflow, but for routine growler application, rolls are still the most practical format.
What Should Be On A Growler Label?
At a minimum, a growler label usually needs to identify the beer, the brewery, and other relevant information about what is inside. CustomStickers’ growler-label page specifically mentions details like the beer name, brewery, alcohol content, required government warnings, beer style, flavor notes, and fill date as common growler label content. That is a good practical starting point even before you get into regulatory nuance.
The compliance piece matters too. According to TTB’s official growler guidance, when a growler is required to be labeled, the label should contrast with the background. TTB also says the legal treatment depends on how the growler is sold: a growler filled at the time of purchase can be treated as a serving glass and is generally not subject to federal labeling requirements, while a growler filled in advance of sale is treated as a bottle and becomes subject to federal labeling requirements, with some state-level variation layered on top. TTB’s example-label PDF adds that growlers filled in advance of sale are subject to the relevant labeling requirements, and it even notes that certain fields must be printed on the label rather than handwritten. So if you are using growler labels operationally, not just decoratively, it is worth checking both the federal rule and your state requirements before placing a big order.
How To Choose The Right Vendor
The simple way to choose is to start with your actual use case.
If you want the best overall choice for brewery work, CustomStickers.com is where I would begin. If you want a more brewery-specialized alternative with standard roll setups and metallic options, look at Stomp Stickers. If your main concern is cold-storage packaging and label materials that fit a more operational workflow, StickerGiant is a strong pick. If you are testing small runs or do not want to commit to higher quantities yet, StickerYou makes sense. And if you want to compare sheets, rolls, cut-downs, weatherproof materials, and rush production in one place, SheetLabels is worth checking.
Final Thoughts
There are plenty of places to buy custom growler labels online, but most breweries do not just need labels that look nice in a product mockup. They need labels that survive cold storage, damp glass, and real-world handling while still making the brand look sharp. That narrows the field pretty fast.
My first recommendation is still CustomStickers.com. They are the most balanced option here for breweries because they cover growler labels, beer labels, bottle labels, proofs, revisions, custom sizes, and brewery-friendly materials without turning the process into a maze. And that balance matters. A label printer does not help much if it only solves one small part of the brewery workflow.
